Restaurant Email Newsletter People Actually Read
Many companies have a bad habit of using email for acquiring prospects or potential customers, which leads to bad practice of sending unsolicited massive lists. You probably refer to this practice as SPAM.
Electronic mail is a powerful tool to strengthen the bonds of trust and communication with customers. With great power comes great responsibility. Email marketing should be used to educate, inform, cross-selling, and providing value. You want to strengthen the relationship with our customers.
A good rule of thumb when writing email marketing content is to ask yourself the question. “Would I send this same message to a friend or family member?” If you answer no, update the content to be more personal or provide more value.
Plan your campaigns and achieve your objectives
A little planning is vital to building a strong and close relationship of Email Marketing. Here are some of the things you should consider before pressing the Send button.
Set your goals
The first step to success is to define your goals. The first thing to do when embarking on your first or any email marketing campaign is to determine your goal. For this, you need to make yourself two questions: Who are you talking to? What do you want to achieve?
- Who are you talking to?
- What type of customers are you talking to? Are you sending primarily to males/females, Gen X or Gen Y. Are you marketing to your blue collar customers or are you located in a business district. No matter who you’re talking to, you better dig a little deeper and ask:
- Who they’re?
- How much do they know?
- What do they expect?
- Why would they want to know this about my restaurant?
The more you know about who they are, the more you will have a focused and relevant message and the more focused your message is, the more effective it will be.
What do you want to achieve?
Now that you know to whom you’re talking, the purpose of your restaurant marketing message begins to life itself.
Attract prospects, telling them who you are and why you are better than your competition. Rewarding existing customers with “insider” information or special offers for members only is a great marketing technique.
This can be as simple as releasing a new menu item to your email marketing customers, or a free cover charge. The sense of “insider” or special treatment goes a long way when capturing customers attention.
Even different customers are very different audiences with different expectations, levels of knowledge and reasons for engaging with your email content.
If you want to expand your customer base, you know you need to talk and improve relationships with your prospects.
Let these simple rules be your guide to success. They say that rules are made to be broken. However, you should try to stick to these rules as closely as possible in order to help your Email Marketing become successful.
Rule 1: The Golden Rule: Respect your subscribers.
Your email subscribers have decided to let you talk to them. Treat them in a special way make them feel as if they were an important part of your restaurant (because they are) and offer them added value, either through special offers, important information or something else. In other words, treat them as personalities are.
Rule 2: Be concise.
Do not make them lose their time – respect it. People are bombarded with emails all day, every day. You do not have time to tell all in an email (and they probably do not have the time to read everything you write), so you should only send the most important information and provide a link for them to get more details if they wish.